If you’re like me, you probably use search engines everyday. But do you ever stop and wonder how Google returns relevant search results in the blink of an eye? And do it better than any of its competitors. Well let me guide you down the path of Google enlightenment. First stop, Google’s own technology overview: [...]
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Very rarely do I get sucked in to commenting on Australian politics, but when two things I feel passionately about, which are fundamental to my daily life (personal freedom and the internet) are jeopardised, I can’t just look away… Yesterday the Minister for Broadband, Communications and the Digital Economy, Senator Stephen Conroy announced the introduction [...]
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Welcome to the final installment of the free do-it-yourself SEO Guide. This episode will focus on measuring your progress, how to gain insight from your stats, and acting on those insights. By now you should know that search engine optimisation is an iterative process, part of that process includes reviewing the success of your past [...]
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Welcome to Part 4 of the free do-it-yourself SEO Guide. In this guide we’ll cover how links improve search engine rankings, what qualities make a great link and how to get them. Contents Link Building Theory Why Are Links Important? Page Rank No Follow / Do Follow What Defines a Quality Link? Link Building Practice How [...]
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Welcome to Part 3 of the free do-it-yourself SEO Guide. In this guide we’ll use the keyword research conducted previously to optimise the pages of your website. In the final stages of the keyword research exercise you mapped keywords to the relevant pages of your site. Now we’ll go over where and how to optimise the [...]
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All Keywords Are Not Created Equal Welcome to Part 2 of the free do-it-yourself SEO Guide. We’ll discover the keywords that you’ll want to rank well for in the search engines and we’ll be using these keywords to optimise your web site in Part 3: Website Optimisation. Contents Keyword Discovery Keyword Research Tools Culling the List [...]
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Website Appraisal – Is your foundation SEO Friendly? Welcome to Part 1 of the free do-it-yourself SEO Guide. We’ll start by taking a look over your site and flagging some issues that may have a negative affect on your efforts. We’ll be looking for common issues that can potentially adversely affect search engine rankings. Some [...]
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Every website can benefit from search engine optimisation. Want targeted traffic from the search engines? Of course you do, if you’re not getting that search engine traffic, your competitors are. However, not every business can afford to hire an SEO firm to do the work them. To this end I am writing a free do-it-yourself [...]
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Lately it has become more common for people I meet, especially business people, to have at least a broad understanding of what SEO is – even compared to just a year or two ago. I find I no longer have to explain exactly what it is I do, but I usually have to expand their [...]
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