How to Learn SEO

how to learn seo

Want to get a job in the exciting, fast paced, super-growth industry of online marketing?

No, this isn’t a pitch for a ten thousand dollar digital marketing course which teaches outdated techniques and awards you with a shiny certificate you can print at home and present to potential employees.

This is my legitimate attempt at providing some advice and guidance to those looking to start a career in digital marketing.

The truth is, there is a major shortage of SEO/SEM talent in Australia. There are new jobs posted on Seek every week but no-one to fill them. I know this is a real dilemma for employers, having gone through the process of hiring new team members multiple times over the years.

So, let’s dive right in. Continue reading…

The 7 Deadly Online Marketing Sins

online marketing sins

Having completed innumerous website and online marketing audits over the years, I’ve noticed many small to medium businesses facing similar issues, commonly neglecting important marketing methods that they should, and could easily be taking advantage of. Here I detail the top seven neglected aspects of online marketing, each with its own common set of issues. Your mission: take note of the issues effecting your site and start working on them to increase your traffic, leads, or sales. Continue reading…

20 SEO & SEM Interview Questions

seo interview questions

I was recently tasked with coming up with some questions to put to the next search team hire. Below are the 10 SEO, and 10 SEM questions I thought would be interesting to put to a prospective agency hire.

I believe equally as import as the answer themselves, are how well they are explained. I’m considering how well the person can explain complex in layman’s terms, how well they can educate, and get client buy-in on new ideas.

Whether you’re brushing-up for an upcomming job interview, or are looking for some insightful questions to put to your interviewee, hopefully these might be of use to you. Continue reading…

Better Raven Tools Reports

Raven Tools

I received an email from Jon Henshaw from Raven Tools today, as I assume every other Raven Tools user did. The subject line, Better Raven Reports. The email was a request to complete a short survey, and provide some feedback on their reporting tool.

Obviously Google’s recent move to 100% (not provided) keywords has had a major effect on how we report to clients. Keyword level data was part of most of the report we included – branded vs non-branded search traffic, converting keywords by goal etc. So, Raven appear to be taking up the challenge of improving reports in the post-keyword era, and I’m looking forward to see what they come up with.

I think Raven Tools is a pretty amazing product, but I’ve always felt the reporting tool was lacking. The guys at Raven seem to add a ton of new features all the time, but I wish they would focus more on improving the existing, core feature set.

The ability to streamline and at least partial automate reporting is one of the most valuable features of Raven Tools. Unfortunately, the tool has never been up to scratch (in both my personal opinion, as well as not being able to customise it to be inline with agency style guides) to present to a client.

Here are the few things I mentioned in my feedback:
Continue reading…

26 Online Marketing Ideas for RedBubble


RedBubble is one of my favorite websites. I spend a lot of time browsing the awesome range of designs available in any niche you can imagine. But, every now and then I find myself thinking, hey, they should try this, or that. So, I’ve collated all of those ideas. They are pretty much just in bullet point / short sentence format, but hey, I just wanted to get it all down.

Yo, @RedBubble, you may, or may not already be making use of a number of these tactics, but if you find something useful in the mix, high five!
Continue reading…

Key Takeaways from Google Engage Enhanced Campaigns Bootcamp

On July 2, I attended the Google Engage Bootcamp on Enhanced Campaigns, presented by Google training provider, Loves Data. In this post I cover what I consider to be the key takeaways from the presentation.

The Role of Mobile

multiple path purchase

90% of users use multiple devices to sequentially accomplish task over time.
Consumers take a multi-device path to purchase, with 65% starting on a smart-phone, 61% continuing on PC/Laptop

If you’re not already, you might now consider testing mobile campaigns, despite the fact they don’t convert as high, they may in-fact contribute to an increase in conversions on desktops.
Continue reading…

Book Report: Leadership & The One Minute Manager

Leadership and the One Minute ManagerAs part of an ongoing leadership development course a couple of us are part of at work, we’re growing a little library of management / leadership resources. The first book suggested to me was Leadership & The One Minute Manager: Increase Effectiveness By Being A Good Leader by Ken Blanchard, Patricia Zigarmi and Drea Zigarmi.

The book reads like a fictional story, our protagonist, ‘The entrepenour’ is on a mission to learn how to make her people work as hard as she does. She calls and arranges to meet ‘The One Minute Manager’ who offers to teach her to train her people using situational leadership. This story style is refreshing considering most management books are typically quite dry and formally written.

The premise of the book is for a long time people thought there were only two leadership styles, autocratic and democratic. Leadership & The One Minute Manager introduces four basic styles of leadership, made up of supportive and directive behaviours, that are applied situationally. The styles are used situationally because people are not typically at the same development level for every aspect of their job.
Continue reading…

SEO Hierarchy of Needs AKA the SEO Pyramid

This week I was tasked with giving an overview of SEO as part of an induction to a number of new employees. To aid in presenting the information I decided to use one of the SEO pyramid graphics I’d seen online. After reviewing a number of them I decided I needed to create my own to accurately portray the particular methodology I employ. So, I knocked up a quick SEO pyramid graphic (the pyramid in the infographic below) for the presentation.

Later, I thought about how else I could use the graphic, the obvious answer was to build out an infogaphic around it. This was my first attempt at an infographic so things can only get better, right?

(click for full size)

SEO Pyramid 2013

Embed THE SEO Hierarchy of Needs on Your Site: Copy and Paste the Code Below

Continue reading…

Link Building Services Spam: Now in Postcard Form!

I recieved a nice postcard today. I wondered, do I have a friend or relative on holiday in the Philippines?

Postcard link spam

Nope. Turns out it was just spam from a link building service provider, offering “100 free HANDMADE backlinks.

But nice one spammer, I actually read your postcard which is further than most ‘traditional’ email spammers get – if their messages get past the spam filters, I mark them as spam and delete on sight.

So, nice try, Aileen. But still, no thanks.