About
Hi, my name is David O’Donnell, I’m an Internet Marketer based in Perth, Western Australia. I currently work for White Chalk Road Internet Marketing in Burswood as an Online Marketing Account Manager. In my position I am fortunate to have the opportunity to work with many great, small, medium and large Australian businesses (and a few international ones too) from most industries.
My professional experience includes Search Engine Optimisation, Pay Per Click Advertising (Direct Buy, Google Adwords, Yahoo Search Marketing, Microsoft adCenter, StumbleUpon, Facebook and Myspace Ads), Market Research, Web Analytics, Conversion Optimisation, Email Marketing and Social Media.
My goals for this site include writing helpful, actionable internet marketing articles, creating free downloadable guides and resources for small business and do-it-yourselfers, help others succeed online and to connect with like-minded people.
If there’s something in particular you need help with, feel free to contact me.
Professional History
I started my journey into search engine optimisation in 2005 when I was seeking methods to build traffic and get more customers to my partners e-commerce website.
I studied all that I could on the subject, undertaking an online Search Engine Optimisation course, studying Aaron Wall’s SEO Book, as well as frequenting SEO forums and Blogs. Much has changed in search engine algorithms and the internet in general since, but what I learned back then is still the foundation for good search engine rankings today: site architecture, unique content and quality links.
Once I applied all I had learned to my partner’s site the increase in traffic and sales was amazing. I decided I was pretty good at SEO and to look for a job in the field. Soon after I successfully gained employment at WCR Internet Marketing.
I continue to learn everyday, there is so much more to this field than simply ‘search engine optimisation’. Advertising, Usability, Analytics, Conversion Optimisation, Social Media, Copy Writing and Persuasion are all important aspects of marketing online.
Certification:
