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The 7 Deadly Online Marketing Sins

Having completed innumerous website and online marketing audits over the years, I’ve noticed many small to medium businesses facing similar issues, commonly neglecting important marketing methods that they should, and could easily be taking advantage of. Here I detail the top seven neglected aspects of online marketing, each with its own common set of issues....
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5 Tools for Advanced Facebook Advertising

If you’re only using the default Ads Manager interface to create and manage your Facebook ads, you’re doing it wrong. If you want to take your ads to the next level and leave your competitors in the dust, you need to be taking advantage of the following tools....
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20 SEO & SEM Interview Questions

I was recently tasked with coming up with some questions to put to the next search team hire. Below are the 10 SEO, and 10 SEM questions I thought would be interesting to put to a prospective agency hire. I believe equally as import as the answer themselves, are how well they are explained. I’m...
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Better Raven Tools Reports

I received an email from Jon Henshaw from Raven Tools today, as I assume every other Raven Tools user did. The subject line, Better Raven Reports. The email was a request to complete a short survey, and provide some feedback on their reporting tool. Obviously Google’s recent move to 100% (not provided) keywords has had...
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26 Online Marketing Ideas for RedBubble

RedBubble is one of my favorite websites. I spend a lot of time browsing the awesome range of designs available in any niche you can imagine. But, every now and then I find myself thinking, hey, they should try this, or that. So, I’ve collated all of those ideas. They are pretty much just in...
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Key Takeaways from Google Engage Enhanced Campaigns Bootcamp

On July 2, I attended the Google Engage Bootcamp on Enhanced Campaigns, presented by Google training provider, Loves Data. In this post I cover what I consider to be the key takeaways from the presentation. The Role of Mobile 90% of users use multiple devices to sequentially accomplish task over time. Consumers take a multi-device...
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Book Report: Leadership & The One Minute Manager

As part of an ongoing leadership development course a couple of us are part of at work, we’re growing a little library of management / leadership resources. The first book suggested to me was Leadership & The One Minute Manager: Increase Effectiveness By Being A Good Leader by Ken Blanchard, Patricia Zigarmi and Drea Zigarmi....
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SEO Hierarchy of Needs AKA the SEO Pyramid

This week I was tasked with giving an overview of SEO as part of an induction to a number of new employees. To aid in presenting the information I decided to use one of the SEO pyramid graphics I’d seen online. After reviewing a number of them I decided I needed to create my own...
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Link Building Services Spam: Now in Postcard Form!

I recieved a nice postcard today. I wondered, do I have a friend or relative on holiday in the Philippines? Nope. Turns out it was just spam from a link building service provider, offering “100 free HANDMADE backlinks.” But nice one spammer, I actually read your postcard which is further than most ‘traditional’ email spammers...
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Why Don’t You Rank For (insert keyword)?

July 2013 update: The website I discuss in this article no long ranks #1 šŸ˜‰ “If you’re so great, why don’t you rank for SEO Perth?” I used to run into questions like that quite a bit when I worked at a dedicated SEO services company. I recall whispering “serenity now!” under my breath, taking...
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Introduction to Google Adwords Presentation

I was recently tasked with giving the account managers at Sumo an overview of Google Adwords, to help make them more familiar with the Adwords platform and it’s offerings. While I didn’t record the live presentation, I have made the slide deck available on SlideShare:...
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5 Easy Keyword Research Hacks for New Content Ideas

Ever since Google dropped a giant penguin shaped bomb earlier this year, content marketing has been all the rage. But what if you’re in a rather dry or relatively dull niche that doesn’t lend itself well to blog posts or articles? Maybe you think you’ve exhausted all of the good content ideas for your topic,...
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Diversifying Traffic Sources for Long Term Success

Talk to any experienced investor or wealth creation expert, they’ll tell you the key to long term success is to diversify your investments. When it comes to building traffic to a website, diversification is not only a smart investment, it may be critical to your success. Why Diversify? Many websites rely on one source to...
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Your Burning Google Questions Answered!

You’ve noticed Google search suggest, right? It’s Google’s autocomplete algorithm that offers searches in real-time when you being typing your search query. Sometimes the suggestions are similar to what you may have been typing, often they can be actually quite bizarre, mostly I find it annoying because it seems to accidentally autocomplete my query changing...
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Is Google Anti-SEO?

It seems to be quite commonly believed that search engines are anti-SEO and hold those that call them selves SEO’s in comtempt. While I would agree that search engines hate spammy, low quality websites and attempts to manipulate search engine rankings using nefarious methods – I would argue that search engines actually value websites that...
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Bing ‘Borrows’ Google Search Results

Google today made waves in the search industry claiming they had set a trap, and busted Bing using Google Search results. This seems like a pretty big deal, but Bing are calling it a PR beat-up to steal the spotlight from their search event and redirect some of the negative attention Google has been receiving...
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Is it Worth Paying to Look Good on Google?

I just read a story on news.com.au headlined, ‘Is it worth paying to look good on Google?’ The title itself rang alarm bells. The article was a bit of a mish-mash of interviews and speculation, but what stood out to me is that beneath the surface, the real story seemed to be a company gloating...
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Reasons Not to Use Wix.com

Recently I’ve had two acquaintances contact me to give them some feedback on their websites. After looking into the first website, I quickly came to the conclusion that the online website builder and host they were using was detrimental to securing decent search engine rankings. The service ignored the most basic fundamentals of search engine...
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Google Confirms Social Media as a Ranking Factor

Many SEO’s had assumed it, now Google has confirmed that they do in fact use data from social media profiles, like Facebook and Twitter as part of their ranking algorithm. But before you run off and create 1,000 Twitter profiles and circle jerk them all in a linking / following scheme, Google has stated that...
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7 iPhone Apps for SEO on the Go!

I’m now the proud owner of an iPhone 4. Being my first iPhone I was curious to see if there were any apps available for SEO (apparently there’s an app for everything, right?), it turns out there are more than I expected. These apps make it possible to do just about anything on your phone...
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How Does Google Search Work?

If you’re like me, you probably use search engines everyday. But do you ever stop and wonder how Google returns relevant search results in the blink of an eye? And do it better than any of its competitors. Well let me guide you down the path of Google enlightenment. First stop, Google’s own technology overview:...
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Social Media: The What, Why, When and How

What is Social Media? Social media is not any one ‘thing’, there is no single all-encompassingĀ answer, it is an umbrella term used to describe media that shares common attributes. TheseĀ attributesĀ include being part of an open, multi-directional conversation (asĀ apposedĀ to the old one-way broadcast message from brand to audience), encouraging user participation (voting, ratings, comments, feedback, user...
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DIY SEO: Measuring Progress

Welcome to the final installment of the free do-it-yourself SEO Guide. This episode will focus on measuring your progress, how to gain insight from your stats, and acting on those insights. By now you should know that search engine optimisation is an iterative process, part of that process includes reviewing the success of your past...
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DIY SEO: Link Building

Welcome to Part 4 of theĀ free do-it-yourself SEO Guide. In this guide we’ll cover how links improve search engine rankings, what qualities make a great link and how to get them. Contents Link Building Theory Why Are Links Important? Page Rank No Follow / Do Follow What Defines a Quality Link? Link Building Practice How...
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DIY SEO: Website Optimisation

Welcome to Part 3 of theĀ free do-it-yourself SEO Guide. In this guide weā€™ll use the keyword research conducted previously to optimise the pages of your website. In the final stages of the keyword research exercise you mapped keywords to the relevant pages of your site. Now we’ll go over where and how to optimise the...
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DIY SEO: Keyword Research

All Keywords Are Not Created Equal Welcome to Part 2 of theĀ free do-it-yourself SEO Guide. We’ll discover the keywords that you’ll want to rank well for in the search engines and we’ll be using these keywords to optimise your web site in Part 3: Website Optimisation. Contents Keyword Discovery Keyword Research Tools Culling the List...
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DIY SEO: Website Appraisal

Website Appraisal – Is your foundation SEO Friendly? Welcome to Part 1 of the free do-it-yourself SEO Guide. We’ll start by taking a look over your site and flagging some issues that may have a negative affect on your efforts. We’ll be looking for common issues that can potentially adversely affect search engine rankings. Some...
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Do It Yourself SEO Guide

Every website can benefit from search engine optimisation. Want targeted traffic from the search engines? Of course you do, if you’re not getting that search engine traffic, your competitors are. However, not every business can afford to hire an SEO firm to do the work them. To this end I am writing a free do-it-yourself...
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The Evolution of Search Engine Optimisation

Lately it has become more common for people I meet, especially business people, to have at least a broad understanding of what SEO is – even compared to just a year or two ago. I find I no longer have to explain exactly what it is I do, but I usually have to expand their...
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Inbound Marketing University

Update: April 2013, Inbound Marketing University has been retired. But checkout Hubspots new education initiative, Hubspot Academy....
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