DIY SEO: Keyword Research

All Keywords Are Not Created Equal

Welcome to Part 2 of the free do-it-yourself SEO Guide. We’ll discover the keywords that you’ll want to rank well for in the search engines and we’ll be using these keywords to optimise your web site in Part 3: Website Optimisation.

Contents
Keyword Discovery
Keyword Research Tools
Culling the List
Keyword Relevance
Assessing Competition
Grouping and Mapping Keywords

The value of keyword research must not be underestimated. If you optimise your site for just the keywords that are obvious to you, without research, you are setting yourself up for failure. Ranking well for multiple, commonly used keywords in your market can bring your site a huge amount of targeted traffic. For every product or service there are potentially thousands of distinct keyword combinations that a user may enter in a search engine. The more variations of common keywords your pages rank for on the first page of search results, the more traffic you will receive.
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