Is it Worth Paying to Look Good on Google?

I just read a story on news.com.au headlined, ‘Is it worth paying to look good on Google?’ The title itself rang alarm bells. The article was a bit of a mish-mash of interviews and speculation, but what stood out to me is that beneath the surface, the real story seemed to be a company gloating about their methods of manipulating Google search rankings.

It seems they managed to impress journalist Simon Black by ranking for his name using this method:

Step 1. Register an exact match domain
Step 2. Install a default wordpress theme
Step 3. Scrape content from Wikipedia
Step 4. Obtain 40 low quality inbound links

That’s all it took to get to page one on Google for ‘Simon Black’ and to land a company called Online Reputation Management Australia a front page feature on news.com.au! Continue reading…