Lately it has become more common for people I meet, especially business people, to have at least a broad understanding of what SEO is – even compared to just a year or two ago. I find I no longer have to explain exactly what it is I do, but I usually have to expand their understanding.
So what is Search Engine Optimisation and how has it evolved?
Traditionally SEO included optimising your websites code, content, architecture and building links to it. That was about it. But things change.
The reality is that today, professionals employed as SEO consultants do a lot more than this. In fact most aspects of traditional marketing, applied online, should be considered part and parcel of any search engine optimisation (read web marketing) plan.