Your Burning Google Questions Answered!

You’ve noticed Google search suggest, right? It’s Google’s autocomplete algorithm that offers searches in real-time when you being typing your search query. Sometimes the suggestions are similar to what you may have been typing, often they can be actually quite bizarre, mostly I find it annoying because it seems to accidentally autocomplete my query changing it from what I intended to search for. Anyway, out of curiosity I started typing ‘is Google’ to see what would be suggested…
your Google questions answeredInteresting, right? It seems like a lot of people are searching for the answers to questions like, is Google gay? Is Google evil? Is Google God? Well, someone had to step up and answers these questions, once and for all. Continue reading…

Is Google Anti-SEO?

Does Google Hate SEO's?

It seems to be quite commonly believed that search engines are anti-SEO and hold those that call them selves SEO’s in comtempt. While I would agree that search engines hate spammy, low quality websites and attempts to manipulate search engine rankings using nefarious methods – I would argue that search engines actually value websites that are optimised for the right reasons, in accordance with their guide lines.

Why? Because it makes it easier for them to categorise and value websites.

It’s quite easy to see this is true, and just as easy to learn how to stay on their good side when Google has gone to the lengths of producing an official SEO guide, as well as many videos and blog posts over the years.

There are hundreds of ranking factors, but very broadly, here are some major factors that I believe Google, and other search engines love and hate. Continue reading…

Bing ‘Borrows’ Google Search Results

Google today made waves in the search industry claiming they had set a trap, and busted Bing using Google Search results. This seems like a pretty big deal, but Bing are calling it a PR beat-up to steal the spotlight from their search event and redirect some of the negative attention Google has been receiving lately regarding their spam/relevancy issues.

Either way it likely probably the most interesting, controversial thing to happen in search for some time. Here here’s a break down of all the juicy goss and name calling, as it happened: Continue reading…

Google Confirms Social Media as a Ranking Factor

Many SEO’s had assumed it, now Google has confirmed that they do in fact use data from social media profiles, like Facebook and Twitter as part of their ranking algorithm.

But before you run off and create 1,000 Twitter profiles and circle jerk them all in a linking / following scheme, Google has stated that just like links to your website, the quality of your profile and followers is more important than the quantity. Matt also mentions in the video below that Google is only using social media data, at least initially, as a very light influence in there ranking algorithm, which includes over 200 other factors. See the video below to get it straight from the horses mouth.

Does Google use data from social sites in ranking?

For more checkout the comprehensive article on Search Engine Land, What Social Signals Do Google & Bing Really Count?

How Does Google Search Work?

If you’re like me, you probably use search engines everyday. But do you ever stop and wonder how Google returns relevant search results in the blink of an eye? And do it better than any of its competitors.

Well let me guide you down the path of Google enlightenment.

First stop, Google’s own technology overview:
The software behind our search technology conducts a series of simultaneous calculations requiring only a fraction of a second. Traditional search engines rely heavily on how often a word appears on a web page. We use more than 200 signals, including our patented PageRank™ algorithm, to examine the entire link structure of the web and determine which pages are most important. We then conduct hypertext-matching analysis to determine which pages are relevant to the specific search being conducted. By combining overall importance and query-specific relevance, we’re able to put the most relevant and reliable results first.
Continue reading…