Google Confirms Social Media as a Ranking Factor

Many SEO’s had assumed it, now Google has confirmed that they do in fact use data from social media profiles, like Facebook and Twitter as part of their ranking algorithm.

But before you run off and create 1,000 Twitter profiles and circle jerk them all in a linking / following scheme, Google has stated that just like links to your website, the quality of your profile and followers is more important than the quantity. Matt also mentions in the video below that Google is only using social media data, at least initially, as a very light influence in there ranking algorithm, which includes over 200 other factors. See the video below to get it straight from the horses mouth.

Does Google use data from social sites in ranking?

For more checkout the comprehensive article on Search Engine Land, What Social Signals Do Google & Bing Really Count?

Social Media: The What, Why, When and How

What is Social Media?
Social media is not any one ‘thing’, there is no single all-encompassing answer, it is an umbrella term used to describe media that shares common attributes. These attributes include being part of an open, multi-directional conversation (as apposed to the old one-way broadcast message from brand to audience), encouraging user participation (voting, ratings, comments, feedback, user generated content), cultivating community and is easily shared or passed along.

The Social web facilitates communication, it allows consumers to connect with brands, businesses or other consumers on a human level, in an open and transparent environment. At the end of the day, every Social Media Account/website/blog has a person behind it, just as every business transaction comes down to human to human communication. People need to connect with other people, not faceless brands. Social communication, when used well, will help get your message across, while building authenticity and trust.
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