July 2013 update: The website I discuss in this article no long ranks #1 😉
“If you’re so great, why don’t you rank for SEO Perth?”
I used to run into questions like that quite a bit when I worked at a dedicated SEO services company. I recall whispering “serenity now!” under my breath, taking a deep breath, and enlightening dear prospect.
The truth of the matter, in my experience, is typically twofold;
1. SEO Companies Infamously Neglect Their Own Sites
Often because we’re too busy focusing on paying client work. I think we’ve justified it in the past to some extent because SEO is the type of service where the best leads come via referral. Having someone vouch for your services provides instant credibility. That is no excuse of course, and I firmly believe all SEO companies should drink the Kool-Aid.
2. The Dark Side
SEO keyword rankings for phrases such as; ‘SEO (location)’, ‘SEO services (location)’ and ‘SEO company (location)’ are some of the most obsessed-over and spammy online. The bragging rights of being able to demonstrate to potential clients that you practice what you preach is too much for the common SEO to resist, leading to a dark, downward spiral of reckless abandon!
“Once you start down the dark path, forever will it dominate your destiny, consume you it will.”
Want an example? Continue reading…