Professional

Professional History

I started my journey into search engine optimisation in 2005 when I was seeking methods to build traffic and get more customers to my partners e-commerce website.

I studied all that I could on the subject, undertaking a Lynda online Search Engine Optimisation course, and studying Aaron Wall’s SEO Book, as well as frequenting SEO forums and Blogs. Much has changed in search engine algorithms and the internet in general since, but what I learned back then is still the foundation for good search engine rankings today: site architecture, unique content and quality links.

Once I applied all I had learned to my partner’s site the increase in traffic and sales was amazing. I decided I was pretty good at SEO and decided to look for a job in the field. I successfully gained employment at WCR Internet Marketing as an SEO / Marketer in 2007, where I’ve worked since.

I continue to learn everyday, there is so much more to this field than simply search engine optimisation. Advertising, Usability, Analytics, Conversion Optimisation, Social Media, and Persuasion important are all important aspects of marketing online.

Qualifications:

Google Advertising Professional
Designed for professionals who currently manage or want to manage multiple AdWords client accounts, the Google Advertising Professional qualification is proof of proficiency in Google Adwords.

Google Analytics Qualified Individual
The Google Analytics IQ program is proof of proficiency in Google Analytics and is tailored for agencies who want to retain and develop employees who are knowledgeable about Web analytics, and for individuals who seek ways to improve their job prospects or further their own personal development.

WAA-UBC Award of Achievement in Web Analytics
The Web Analytics Association, in partnership with University of British Columbia, offers four 100% online courses in Web Analytics. To obtain an Award of Achievement in Web Analytics, participants must complete all four courses: Introduction to Web Analytics, Web Analytics for Site Optimisation, Measuring Marketing Campaigns Online, Creating and Managing the Analytical Business Culture.

SEMPO Institute Advanced Search Advertising
Developed by leading Search Marketing professionals, peer-reviewed for Best Practices and updated with latest trends in a fast-moving industry, this comprehensive course teaches the complexities of paid search advertising.