Google Analytics 4: February, 2024 Essential Updates
Google Analytics 4 Updates & New Features: Feb 2024 Edition February 2024 has another busy month for the Google Analytics 4 team, marking the introduction of several significant updates aimed at enhancing user experience, data analysis capabilities, and overall performance tracking. From the highly anticipated launch of the Primary Channel Group to innovative changes in…
Research Review: Optimising SEO Strategy to Increase Visibility & Achievement of Marketing Goals
Research Review: Optimising SEO Strategy to Increase Visibility & Achievement of Marketing Goals In the rapidly evolving digital landscape, the importance of a solid SEO (Search Engine Optimisation) strategy cannot be overstated. As someone deeply immersed in the world of digital marketing, I’ve long believed in the power of SEO in elevating a brand’s online…
GA4 Standard Reports Overview
Google Analytics 4 (GA4) Standard Reports Overview In this video I run through the standard reports available out of the box in Google Analytics 4, including: Realtime reports Acquisition reports Engagement reports Monetisation reports Retention reports Demographic reports Tech reports Need help with Google Analytics 4? Get in touch!
What’s New in Google Analytics 4? (GA4)
What’s New in Google Analytics 4? (GA4) In this video I go over some of the major changes from Universal Analytics to Google Analytics 4, including: An entirely new analytics platform (Universal Analytics is ~10 years old) Event-based measurement model (vs pageview) Unified web and mobile analytics; cross device & cross platform tracking Advanced User…
How To Determine Which Version of Google Analytics is Running on Your Website
3 Ways to Determine Which Version of Google Analytics You Have Many website owners aren’t aware that they need to upgrade to GA4 to continue measuring website performance with Google Analytics, or even which version/s is currently live on their site. In this video I cover three different ways to discover which version of Google…
Keyword Research: Theming, Targeting, and Creating a Content Plan
Keyword Research: Theming, Targeting, and Creating a Content Plan This is part two in a series on keyword research for SEO. Part two is about theming, grouping, and planning out content based upon your keyword analysis findings. In this video I show you what to do with the all of the keyword data you’ve collected…
Keyword Research with Google Ads Keyword Planner & Answer the Public
Keyword Research with Google Ads Keyword Planner & Answer the Public In this video I give a real life example of undertaking a super simple and fast keyword research exercise, using Google Ads Keyword Planner & Answer the Public. Both of which you can access for free to follow along. This is part one in…
How to use Answer the Public to Generate Hundreds of Free Content Ideas
Generate Hundreds of Free Content Ideas with Answer the Public AnswerThePublic listens into autocomplete data from search engines like Google then quickly cranks out every useful phrase and question people are asking around your keyword. It’s a goldmine of consumer insight you can use to create fresh, ultra-useful content, products and services. The kind your…
How to Protect Your WordPress Site with Contact Form 7 from Spam Email
Protect Your WordPress Site / Contact Form 7 from Spam Email Are you sick of your inbox being slammed with spam email from your Contact 7 form? There are two ways to protect to your WordPress site with Contact Form 7 from unwanted spam email. Combining these two methods will give you the greatest protection….
Improve Local SEO Rankings with SEMrush Listing Management Tool
Improve Local SEO Rankings with SEMrush Listing Management Tool Great news fellow Australians, SEMrush’s Listing Management tool is now available for us! Yes, luckily for us, we’re only the second country added with the availability to manage local listing through their platform! The Listing Management tool allows you to: Check if all of your business…
Hi, I’m David O’Donnell, a freelance digital marketing consultant with over 15 years experience based in Perth, Western Australia.
I partner with businesses to optimise online marketing activity, increase ROI, and create sustainable growth.
I’m currently available for freelance SEO, SEM, Social Media, and Analytics work.
Let’s discuss your next project: