Recommended Tools

Looking for some tools to streamline your process or up your game?
Here’s some of my favourite tools that make up my digital marketing toolbox!

AI / GPTs / LLMs
OpenAI ChatGPT
OpenAI Prompt engineering guide
Microsoft Bing Chat
Microsoft Bing Image Creator
Google Gemini
Perplexity
WebPilot
Leonardo Ai
MidJourney
Adobe Firefly

Competitor Research
SEMRush
SimilarWeb
Ahrefs
Ubersuggest
Google Ads Transparency Center
Meta Ads Library

SEO Audit / Technical SEO
Google Search Console
SEMRush
Web.dev
Screaming Frog
SEO Analyzer
KeyCDN tools
SEO Review Tools

Keyword Research
Google Ads Keyword Planner
Keyword Tool
SEMRush
Ubersuggest
Answer The Public
KWFinder

Page Speed / Site Load Optimisation
Google PageSpeed Insights
Web Page Test
Web.dev

Image Optimisation
Img2Go
Squoosh

SEM
Google Ads Editor
Google Ads Keyword Planner
Mike’s Adwords Wrapper
Mike’s Keyword Tool
Merge Words
Ultimate Keyword Tool

Analytics
Google Analytics
Google Analytics Solution Gallery

Landing Page / Conversion Rate Optimisation
Optimizely
Unbounce

Project Management
Trello
Google Drive
Monday

Email Marketing
Mailchimp
HubSpot

Web Hosting
VentraIP

Reporting
Looker Studio
DashThis

Design
Canva

Schema Markup
Schema.org
Schema creator
Google developers data types documentation
Google Structured Data Testing Tool

Marketing Automation
HubSpot