Probably the most experienced and certified digital marketing professional in the country…

With a rich background in digital marketing spanning over 15 years, my journey has taken me through various roles where I’ve developed a deep expertise in creating and executing comprehensive digital strategies that drive measurable growth and success. I’ve worked as a freelancer, in-house, for multiple agencies, and founded Polygon Digital, which saw significant growth and was acquired by Equilibrium in 2016.

My specialisation encompasses a wide array of digital marketing disciplines:

  • SEO: Crafting and implementing robust strategies to boost organic visibility, improve rankings, and attract qualified leads.
  • Paid Advertising: Managing targeted campaigns across platforms like Google, Microsoft, Meta, and TikTok Ads to achieve optimal reach and performance.
  • Data-Driven Marketing: Utilising actionable insights to guide every decision, ensuring continuous improvement and measurable outcomes.

In addition to my hands-on work, I actively contribute to the digital marketing community through collaboration, community forums, volunteering, mentoring aspiring professionals, and conducting training sessions to share my knowledge and insights.

I am passionate about leveraging digital marketing to unlock the full potential of businesses online and am always open to collaborating with passionate individuals and ambitious clients eager to achieve remarkable online success.


Google (verifiable here):

  • Google Ads Search Professional Certification
  • Google Ads – Measurement Certification
  • AI-Powered Shopping ads Certification
  • AI-Powered Performance Ads Certification
  • Google Analytics Certification
  • Grow Offline Sales Certification

Microsoft (verifiable here):

  • Microsoft Advertising Search Certification

CXL (verifiable here):

  • Technical SEO
  • Customer segmentation
  • Retention and Customer Lifetime Value
  • Ecommerce SEO
  • Ecommerce Content Marketing
  • Google Shopping
  • TikTok Ads
  • Google Ads for Ecommerce
  • Facebook Ads Creative
  • Facebook Ads for ecommerce
  • Google Analytics 4
  • Landing page optimization
  • Excel and Sheets for marketers
  • Attribution
  • YouTube ads
  • Intermediate Google Analytics
  • Digital Psychology Specialist
  • Copywriting and product messaging
  • Heuristic analysis frameworks for conversion optimization audits
  • Digital Psychology & Behavioral Design Training
  • Applied neuromarketing

Apple: Apple Search Ads Certified


  • HubSpot Marketing Software
  • Content Marketing
  • Email Marketing
  • Inbound

SEMRush: Technical SEO


  • Landing Page Optimisation
  • Online Testing

Market Motive: PPC Practitioner

Web Analytics Association & University British Columbia: Award of Achievement in Web Analytics

Ready to take a strategic approach to digital marketing?