Freelance Digital Marketing Consulting Services

An overview of the strategic digital marketing solutions I provide.

Digital Marketing Strategy

Crafting custom digital marketing strategies tailored to the unique needs and objectives of your business. By engaging in a collaborative process starting with a discovery call, we delve into understanding your specific situation and objectives. This approach includes setting clear goals, conducting SWOT analysis, performing thorough market and competitor analysis, and identifying your ideal customer segments for precise targeting. We’ll select the most effective marketing channels that align with your business goals and audience preferences to ensure maximum engagement and ROI. My service is characterised by personalised strategies, proven expertise, and a collaborative approach, all aimed at elevating your digital performance with an insights-driven strategy that reflects your vision and goals.

Learn more on my Digital Marketing Strategy page.

Search Engine Optimisation (SEO)

As a seasoned SEO expert based in Perth, I offer a comprehensive, data-driven approach to search engine optimisation that goes beyond just aiming for ‘free search engine traffic’. Understanding that SEO is a complex and ever-changing field with hundreds of factors to consider, I bring over 15 years of expertise to tailor custom strategies for businesses of all sizes. Whether you’re targeting local dominance or a broader national presence, my services include detailed SEO audits, in-depth keyword research, strategic content optimisation, and technical SEO enhancements, all designed to increase organic traffic and outrank competitors. My approach starts with a discovery call to align with your specific goals and challenges, followed by a strategic process that covers everything from SWOT analysis to competitor analysis, ensuring a tailored solution that delivers meaningful results.

Learn more on my freelance SEO consultant services page.

Search Advertising (PPC)

Leveraging the power of search engine advertising through platforms like Google Ads and Microsoft Bing Ads to prominently position your brand in front of your target audience’s relevant search queries. My service is focused on creating custom online advertising strategies that are not only precise in targeting—geographically, demographically, based on interest, purchase history, and retargeting—but also cost-effective, as you only pay for desired actions taken by potential customers. With the digital advertising landscape constantly evolving, my approach begins with a comprehensive discovery call to understand your advertising goals, target audience, and budget. This foundational step informs the development of a tailored advertising strategy encompassing objective setting, meticulous keyword research, precise targeting and bid management, creative development, and continuous tracking and analysis for ongoing optimisation. Partner with me for experienced, certified expertise in Google Ads and Microsoft Bing Ads, and a collaborative approach that ensures your advertising strategy aligns perfectly with your business objectives and budget.

Learn more on my Google Ads consultant page.

Social Media Advertising

Tailored advertising solutions that position your brand prominently across platforms like Facebook, Instagram, TikTok, Pinterest, and more. Leveraging the vast engagement of Australians with social media, I create and manage targeted advertising campaigns to connect your brand with its ideal audience at every stage of the marketing funnel. With extensive experience, I navigate the diverse landscape of social media advertising, developing full-funnel strategies that engage, activate, and convert users. My approach begins with a discovery session to understand your brand’s goals, target audience, and budget. This leads to the development of a personalised advertising strategy, encompassing brand exploration, objective definition, audience targeting and segmentation, creative development, and campaign optimisation. I specialise in crafting compelling ad creatives across Meta Ads, TikTok Ads, Pinterest Ads, and more, ensuring your campaigns not only reach but resonate with your target audience, driving meaningful engagement and conversions. By partnering with me, you benefit from customised campaigns, cross-platform expertise, and a collaborative approach, all aimed at transforming your digital strategy and making your brand stand out in the ever-evolving social media landscape.

Learn more on my Social Media Advertising consultant page.

Web Analytics

I specialise in transforming data into actionable insights with customised analytics solutions. Recognising that complete and accurate analytics integration is rare and crucial for driving measurable online strategies, I begin our collaboration with a comprehensive consultation to understand your analytics setup, objectives, and challenges. This includes conducting an analytics audit to assess data collection accuracy, defining clear goals aligned with your business objectives, creating custom dashboards for accessible insights, segmenting your audience for behavior analysis, and optimising conversion through detailed user journey analysis. My approach ensures that your web analytics strategy is thoroughly crafted and communicated, focusing on installing up-to-date tracking codes, Google Tag Manager integration, pixel installation, analytics audits, conversion tracking, and more. By choosing my services, you benefit from bespoke insights, expert analysis, certified expertise, and a collaborative partnership, all aimed at unlocking the power of your data to drive strategic decisions and achieve your online goals.

Learn more on my Google Analytics consultant page.

Lead Generation Service

Leveraging my extensive experience in managing significant ad spend on lead gen campaigns to fuel your sales pipeline with targeted leads, ensuring you stay ahead in today’s competitive online landscape. Understanding the complexities and potential for high costs associated with lead generation, I combine my deep knowledge of advertising with your understanding of your ideal customer to create highly effective campaigns. I primarily recommend LinkedIn, Google Ads, and Meta Ads for lead generation, given their precise targeting capabilities. My process includes strategy development, campaign creation, continuous optimisation, deep data analysis, and scaling of best-performing campaigns. This comprehensive approach ensures not only the generation of quality leads but also the efficient use of your advertising budget, maximising ROI and driving your business towards crushing competitors rather than being left behind.

Learn more on my Lead Generation service page.

White Label Services for Agencies

Offering White-Label Digital Marketing Services, I enable agencies to cost-effectively expand their capabilities without incurring the traditional overhead costs. With a rich history of partnering with Perth’s leading marketing agencies, I provide digital marketing services under their brand, allowing them to offer a wider range of solutions like SEO, PPC, social media marketing, and analytics. This on-demand resource integrates seamlessly into your existing offerings, maintaining quality behind the scenes and expanding your service range without additional overheads. My expertise becomes your asset, allowing your agency to focus on core activities and strategic growth, while I handle the execution. The services I offer include comprehensive SEO strategies, targeted PPC campaigns, dynamic social media marketing across all major platforms, content marketing, and detailed analytics and reporting. Ready to partner for excellence, I invite agencies to discuss how we can collaboratively deliver exceptional value to your clients.

Learn more about my White Label Services for Agencies here.