Freelance Google Analytics Consultant

Transform Data into Action with Customised Analytics Solutions

You can’t improve what you don’t measure.” Often attributed to Peter Drucker, this quote has elicited plenty of admiration. Nowhere is this more true than when it comes to digital performance. Unfortunately, complete and accurate Analytics integration is quite rare, and data is only valuable if reliable.

In the vast expanse of digital data, understanding the story behind the numbers is crucial for any business aiming to thrive online. Your website is a treasure trove of insights, waiting to be unlocked. My mission is to collaborate with you, leveraging web analytics to unearth actionable intelligence that will refine your online strategy and drive measurable results.

Our collaboration begins with a comprehensive consultation. By exploring your current analytics setup, objectives, and challenges, we lay the groundwork for a tailored analytics strategy:

Analytics Audit: The first step is a thorough audit of your existing web analytics setup. We’ll assess the accuracy of your data collection, the configuration of your analytics tools, and identify any gaps in tracking that could lead to insights being missed.

Goal Definition: Clear goals are the backbone of effective analytics. Whether you aim to enhance user engagement, increase conversions, or understand user pathways, we’ll define precise metrics that align with your business objectives.

Custom Dashboard Creation: Access to data is one thing; making sense of it is another. I specialise in creating custom dashboards that distill complex data sets into clear, actionable insights, enabling you to make informed decisions quickly.

Segmentation and Behaviour Analysis: By segmenting your audience and analysing behavior patterns, we can uncover how different groups interact with your site, identifying opportunities for optimisation and personalisation.

Conversion Optimisation: Through detailed analysis of user journeys and conversion funnels, we’ll pinpoint friction points and opportunities to improve conversion rates, enhancing the overall effectiveness of your digital presence.

With the foundational elements in place, I will craft the initial version of your web analytics strategy, ensuring ongoing communication and feedback to align closely with your vision and objectives.

My Web Analytics Strategy Framework:

web analytics integration process

The types of online analytics services I provide include:

  • Analytics tracking implementation: Installing up-to-date tracking codes, across the entire website, including sub-domain, cross-domain, and third-party sites
  • Google Tag Manager implementation: Setting up Google Tag Manager for efficient tag integration
  • Pixel Integration: Installing tracking pixels from sites such as Facebook, LinkedIn, affiliate, etc.
  • Analytics Audits: Auditing existing analytics installs to understand analytics accuracy
  • Conversion Tracking: Making sure all conversion actions are tracked with your Analytics platform
  • E-Commerce Analytics: Configuring e-commerce analytics to track sales, revenue, return on investment etc.
  • Audience Configuration: Configuring custom audiences to review customer segment performance, and for use with remarketing
  • Reporting Dashboards: Setting up custom reporting dashboards, tailored for specific stake-holders. No more digging through dozens of reports or manual data collection
  • Analytics Training: Custom training your team how to read and react to the information returned in your Analytics

Why Choose Me for Web Analytics Services?

Customised Insights: I provide bespoke analytics solutions that go beyond surface-level data, offering deep insights tailored to your specific needs and goals.

Expert Analysis: With extensive experience in web analytics, I bring a nuanced understanding of data to uncover the hidden stories that drive strategic decisions.

Certification: I have completed Google Analytics certification, as well the Award of Achievement in Web Analytics jointly offered through the Web Analytics Association and the University of British Columbia.

Collaborative Partnership: Working closely with you, I ensure that our analytics strategy not only meets but exceeds your expectations, providing a clear path to achieving your online goals.

Unlock the Power of Your Data with Strategic Web Analytics. Shift your thinking to one where data drives decisions, and insights lead to action. let’s talk about your analytics and reporting requirements.


What does a web analytics service include?

A web analytics service provides a comprehensive analysis of your website’s data to improve understanding of user behavior, enhance user experience, and optimize conversion rates. It typically involves an audit of your current analytics setup, goal setting, custom dashboard creation, audience segmentation, behavior analysis, and conversion optimisation, all tailored to your specific business needs.

How do you customise web analytics for different clients?

Every client’s needs and goals are unique, necessitating a customised approach to web analytics. I begin by thoroughly understanding your objectives, conducting an analytics audit, and then developing a strategy that includes custom dashboards, targeted segmentation, and conversion optimisation tactics. Continuous collaboration ensures the strategy remains perfectly aligned with your goals.

How do you ensure the analytics strategy aligns with our objectives?

Through an in-depth discovery process and ongoing communication, I ensure a deep understanding of your business objectives. This allows me to tailor the web analytics strategy to your specific needs, with your final approval required before implementation.

How is the effectiveness of the web analytics strategy measured?

Success metrics or KPIs are defined based on your objectives, with the effectiveness of the web analytics strategy measured through detailed reporting and custom dashboards. These tools provide real-time insights into metrics such as user behavior, conversion rates, and ROI, allowing for continuous optimisation of your digital strategy.

Which web analytics platforms do you have experience with?

Primarily Google Analytics integrated with Google Tag Manager. I have also worked with Adobe Analytics. These two platforms cover the majority of the market. I also have experience exporting data from other platforms and creating custom reports in Google Sheets or Looker Studio.

Ready to unlock actionable insights from your data?

Related terms: Google Analytics, Adobe Analytics, GA4, Google Analytics 4, analytics, analytics consultant, analytics freelancer, Looker Studio, Google Tag Manager