Freelance Social Media Advertising Consultant Perth

Social Ads get your brand in front of users on Facebook, Instagram, TikTok, Pinterest and more.

Over 80% of Australians engaged with at least one social media platform in 2023. Many businesses don’t believe their audiences are active on platforms like Instagram or TikTok, but from the data it’s fair to say most brands should be at least testing the waters on these platforms.

I have years of experience in creating and managing targeted advertising campaigns, for businesses of all sizes types, across social platforms to connect brands with their target audience through all stages of the marketing funnel. Don’t take my word for it, here are the stats for Australian social media use in 2023:

  • YouTube: 21.30 million users in Australia, ads reach 81% of Australia’s total population
  • Instagram: 11.65 million users in Australia, ads reach 44% of the total population
  • TikTok: 8.30 million users aged 18 and above in Australia, ads reach 40% of the total population
  • Facebook: 18.5 million Monthly Active Australian Users
  • LinkedIn: 6.5 million Monthly Active Australian User
  • Snapchat: 6.4 million Monthly Active Australian Users

…and this data is from early 2023, those numbers are only growing, TikTok growth since then has been huge.

Social media e-commerce is on the rise in Australia, with a significant percentage of internet users utilising social media platforms for purchasing goods and services. This trend is supported by the high trust Australians place in brands that engage positively on social media. Furthermore, millennials and Gen Z prioritise browsing social media as one of their top home activities, highlighting the integral role of social media in Australians’ daily lives​​.

While there are differences in advertising on social media platforms, mostly in terms of creative and messaging, the strategy process is really not that different to other forms of online advertising.

My Social Media Advertising Framework:

social media advertising process

Let’s Transform Your Digital Strategy

By partnering with me, you gain access to customised strategies that leverage the strengths of each platform, ensuring your brand not only reaches its audience but captivates them. I can help ideate and execute full funnel advertising strategies across social media that engage, activate, and ultimately converts users.

In the ever-evolving social media landscape, standing out and capturing your audience’s attention requires more than just a presence—it demands a strategic, targeted approach. My Social Media Advertising services leverage Meta Ads (Facebook and Instagram), TikTok Ads, Pinterest Ads and more to craft campaigns that not only reach but resonate with your target audience, driving engagement and conversions.

The process begins with a discovery session. This crucial step allows us to delve into your brand’s goals, target audience specifics, and budget, laying the groundwork for a personalised advertising strategy, including:

Brand deep dive: We start with an in-depth exploration of your brand to devise a social media advertising strategy that aligns with your business objectives, whether it’s building brand awareness, driving traffic, or increasing conversions.

Defining Objectives: Whether it’s increasing brand awareness, driving website traffic, boosting lead generation, improving sales or enhancing conversion rates, we’ll define objectives that align with your campaign goals.

Audience Targeting and Segmentation: Utilising the sophisticated targeting capabilities of social media platforms, we’ll define your ideal audience segments based on demographics, interests, behaviors, and more, ensuring your ads reach the most receptive users.

Creative Development: The heart of successful social media advertising lies in compelling, engaging ad creatives. I specialise in crafting ads that not only grab attention but also inspire action, tailored to the unique formats and best practices of each platform.

Optimisation and Management: Effective campaign management is key to maximising ROI. We’ll continuously optimise your ads for performance, managing bids strategically to make the most of your budget.

Monitoring and Analytics: Leveraging advanced analytics, we’ll track your campaigns’ performance in real-time. This ongoing analysis allows us to refine and adjust strategies, ensuring optimal results.

By harnessing my expertise across Meta Ads, TikTok Ads, and Pinterest Ads, I’ll develop the foundational elements of your social media advertising strategy, keeping you informed and engaged throughout the process.

Why Choose Me for Your Social Media Advertising Needs?

Customised Campaigns: Understanding that every brand is unique, I provide tailored advertising solutions that speak directly to your target audience. Expertise Across Platforms Expertise: With a deep understanding of various social media platforms, I bring a strategic approach to navigate the nuances of each, maximizing your brand’s visibility.
Collaborative Approach: I believe in a partnership approach, working closely with you to ensure that every campaign reflects your brand’s goals and values.

Contact me today to schedule a consultation, and let’s harness the power of social media to achieve your marketing objectives.


What does a social media advertising service include?

A social media advertising service encompasses the strategic planning and execution of ad campaigns across platforms like Facebook, Instagram, TikTok, and Pinterest amongst others. It includes audience targeting, creative ad development, campaign optimisation, and performance analysis, all tailored to meet your brand’s specific goals.

How do you tailor social media ad campaigns for different brands?

I customise campaigns by deeply understanding your brand’s objectives, target audience, and the unique aspects of each social media platform. This involves strategic audience segmentation, crafting platform-specific ad creatives, and continuously optimising for performance based on real-time data.

How do you ensure the ad strategy aligns with our brand goals?

Through an initial comprehensive consultation and ongoing communication, I ensure a deep understanding of your brand’s goals. This allows me to align the social media advertising strategy closely with your objectives, ensuring we target the right audience with the right message on the right platform.

How do we measure the success of our social media ad campaigns?

Success is measured using clearly defined KPIs, tailored to your campaign goals. Performance is tracked through platform and your website analytics, providing insights into metrics such as engagement rates, conversion rates, and ROI. This data-driven approach allows for continuous optimisation of your campaigns for maximum impact.

Ready to elevate your brand with strategic social media advertising? Contact me today to get started.

DataReportal – Global Digital Insights
Meltwater: Media, Social & Consumer Intelligence

Related terms: social ads, social media ads, social media, Facebook ads, Meta Ads, Instagram ads, LinkedIn ads, TikTok ads, Pinterest ads, Reddit Ads