I’m going to show you how to use Answer the Public, a free search engine that works as a question-based search engine, to generate hundreds of content ideas, all at zero cost.

Step 1: Navigate to Answer the Public.
Step 2: Put in your topic, whatever you are showing or niches that you want to generate content for.

I’ve had a really cool topical demonstration idea. Maybe you’re a health industry website, and you want to get information out to the people that are searching for it right now, and you want to know what people are actually asking about the C word right now. So, we run our little search in Answer the Public and we get a bunch of responses. We’ve got 78 questions, 54 prepositions, 37 comparisons, and overall, 208 queries that we can have a look at and see if we can write some content based on these questions people are actively searching for answers for. It’s a great way to optimize your site for Google search traffic.

So, by default, it shows it in really pretty little visual graphs, but we can break that down a little bit easier to look at in this table data format. This is why we can sort different types of questions. The top ones at the moment look like it’s like “Corona versus cases dropping,” “Can virus live in water,” “How has it started,” “Where does it come from,” “What does it mean for the global economy.” It’s against a whole range of different topics generated from just that one keyword there.

So, let’s have a look at the prepositions now, put them in the data format. “Can you get it twice,” “Can I visit my family,” “Info kids,” “The rate of infection and slowing down,” “When will it end,” “Is it near me,” all that kind of good stuff. Comparisons would be a really interesting one to have a look at. So, we’ve got an end kind of keyword contributor here: “C word and asthma,” “and diabetes,” “and pregnancy,” “and children.” So, some very specific kinds of assertions people are looking for information for.

And then, if you just go to alphabetical, it’ll give you pretty much everything it’s dug up based on that query and search term. So, again, super easy way to find topic and content ideas, all free. All you need to do is punch in your keyword, and then you get a bunch of replies and topic ideas that you can actually download to a CSV, and maybe sort out into categories, ranked by preference and writing order, and maybe even staged a funnel. You can pop them into just a shared doc or Trello board or something like that. But yeah, that’s one way to really quickly get some really great content ideas for queries that people are legitimately searching for answers for. So, go there and get writing.