Archive

Google Analytics 4 Updates & New Features: Feb 2024 Edition February 2024 has another busy month for the Google Analytics 4 team, marking the introduction of several significant updates aimed at enhancing user experience, data analysis capabilities, and overall performance tracking. From the highly anticipated launch of the Primary Channel Group to innovative changes in…

Google Analytics 4 (GA4) Standard Reports Overview In this video I run through the standard reports available out of the box in Google Analytics 4, including: Realtime reports Acquisition reports Engagement reports Monetisation reports Retention reports Demographic reports Tech reports Need help with Google Analytics 4? Get in touch!

What’s New in Google Analytics 4? (GA4) In this video I go over some of the major changes from Universal Analytics to Google Analytics 4, including: An entirely new analytics platform (Universal Analytics is ~10 years old) Event-based measurement model (vs pageview) Unified web and mobile analytics; cross device & cross platform tracking Advanced User…

3 Ways to Determine Which Version of Google Analytics You Have Many website owners aren’t aware that they need to upgrade to GA4 to continue measuring website performance with Google Analytics, or even which version/s is currently live on their site. In this video I cover three different ways to discover which version of Google…