What’s New in Google Analytics 4? (GA4)
In this video I go over some of the major changes from Universal Analtyics to Google Analytics 4, especially in comparison to Universal Analytics, including:
- An entirely new analytics platform (Universal Analytics is ~10 years old)
- Event-based measurement model (vs pageview)
- Unified web and mobile analytics; cross device & cross platform tracking
- Advanced User Identification: multiple methods to identify or dedupe unique users, some degree of cookieless tracking
- Roll-up and sub-properties
- Machine learning / predictive capabilities
- Automated tracking of common events via Enhanced Measurement
- Enhanced privacy controls – country-level privacy controls, easier data deletion
- New dimensions / metrics, for example engagement metrics such as engaged sessions, engagement rate, engagement time
- Previously paid features now made free: Connection to BigQuery, Explorations etc
The countdown to Universal Analytics Sunset, on July 1, 2023 is on, make sure you don’t leave upgrading to GA4 to the last minute!
Need help upgrading to Google Analytics 4? Get in touch!
